My Approach
By weaving creative technology with narrative craft, I architect human-to-human connection, using visual storytelling not as the channel, but as the blueprint for a message that moves people.
Storycraft × Systemcraft
What makes me different?
I see technology, including the rapidly evolving landscape of AI, not just as a novelty, but as a powerful toolkit for crafting solutions. I leverage these advanced systems to create visual stories that cut through the noise and deliver real impact.
What's my story?
I have always been fascinated by film. As a boy, I made my first films on our family video recorder. I spent long evenings "editing" my film by splicing the tape.
In 2000, I graduated with a degree in Film and Photography in Bogota, Colombia. Over the past 25 years, I have worked with a number of non-profit and commercial organizations. I have produced videos for social media, documentaries, commercials, tv shows, fundraising videos and news reports.
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My experience
I am video production director which means I have been in all positions of the video production process; from being a PA on commercials, video editor and video composer, camera operator, and sound editor. I have worked on large crews for commercial productions and as solo video producer for Non-profits around the world. Learn more
What is my goal?
As someone who grew up seeing the face of poverty in those displaced by the decades-old conflict in Colombia, I want my videos to make more than a profit. I want them to make a difference, to change peoples' lives for the better. And, my goal is always that everyone be transformed, both those who participate in the process as well as those who see the final product.
Creative Leadership
I believe leadership is about empowering creators with a framework, not just giving directions. I mentor artists and thinkers on how to build their own systems for storytelling, enabling them to weave technology and craft into powerful human connections.